Traditionally we think about acquisition taking place when the first gift is made. That’s why most fundraisers have been trained to be hyper-focused on the “conversion phase” of the funnel. Their goal is to answer the question: What is going to get donors to make the...
When it comes to your acquisition program, a key acronym to remember is ABT… Always Be Testing The great thing about direct response is the ability to test, read results, and then use that data point to evolve your program. This allows data to be the diplomat in...
It all starts with you. That may seem like a strange thing to say when we’re talking about building donor loyalty. But, when it comes to using data in your acquisition, focusing on your organization is honestly where you need to begin. Before you can start meeting...
Hilary Noon , Executive Vice President, Insight, Analytics, and Experience Data and analytics have become a regular part of nonprofit fundraising. Many organizations have a team of analysts and database managers. Almost every agency provides “analytics” services. But...
Most nonprofits today are dealing with an abundance of data. And much of it is disorganized across different systems. That leaves many organizations feeling like a middle-school kid with an overstuffed bookbag, with papers jammed in here and falling out there...
