Your donors are entrusted to your care. You have invested in bringing them on board and connecting them to your organization. Now it’s your responsibility to guide them through the journey and show them why what they are doing matters—and why they should keep...
When efforts or ideas get too big for our brains, we tend to react by shutting them down. A lot of times that’s what happens when it comes to data. Sometimes even the best intentions can get derailed by too much “big picture” thinking. The solution: You have to...
Why? As in, why do you want to acquire new donors? What are you looking to achieve? On the surface, this may seem like a simple question. The first answer that pops into your head may be: To increase our fundraising dollars. But it goes a little deeper than that....
Acquiring new donors can be a challenge. You have to identify individuals who share your concerns, break through the noise to make them aware of your organization, build enough trust to inspire them to give, and keep them engaged with your mission beyond that first...
Acquiring new donors in today’s noisy and overloaded landscape is undoubtedly a challenge. Acquisition is costly, new donor churn tends to be high, and there are more and more nonprofits competing for donor loyalty. While these pain points can be difficult to...