Right now, there could be hundreds, if not thousands, of donors hidden in your database who have the ability to give more to your organization. In fact, a recent study cited that 44% admit they have the capacity to donate more money. Who are your top donor prospects?...
The challenges you face as a fundraiser can feel insurmountable at times. In fact, every 2 out of 3 nonprofit leaders admit they lack confidence in their ability to find innovative solutions and implement ideas in today’s changing nonprofit landscape. Have you ever...
There’s no denying that technology and communications are changing the world of fundraising. But these aren’t the only changes that nonprofits have to face when it comes to giving. Today’s donors are a lot different than those of the past. They have different...
Most organizations have high capacity donors hiding in plain sight. A whopping 40% of donors in a recent study admit to having greater capacity than they are giving. But how do you connect the dots? What data do you have to inform you? Chances are you have valuable...
One of the hardest things to do in fundraising is to think like a donor. Why? We get sidetracked with all the great things we want to tell our donors and we forget that the heart of our communication should be the exact opposite: it should be about the great work our...