While so much of the story has yet to be written, the disruptive events of 2020 show us that philanthropy is transforming. Right before our eyes. The pandemic has radically changed day-to-day life and that change extends to the ways that our donors each engage and...
In this post, we’re talking all about segmentation! Why? Because as the country moves through recession to the next normal, your resources are limited. Doing more with what you’ve got is not only about efficiency, but is now a survival tactic. Here, I’m going to walk...
For nonprofits on the front lines, COVID response donors have substantially eclipsed 2020 donor acquisition targets. While public health officials continue to encourage social distancing, distance from your new COVID-19 donors is not an option! Organizations need...
How has COVID-19 changed your donor profile? Nonprofits have experience engaging with disaster-response donors. We know that a rush of new donors who are driven to act can be a boon to organizations looking to fund frontline work — but these donors can also be...
Here at Pursuant, we know how important it is to properly migrate a donor CRM. It’s your donor data, after all, and data should be used to challenge or validate all of your fundraising decisions. If you’re considering or are starting the process of migrating your...
