by Rachel Muir | Jun 4, 2015 | Donor Experience
It was a rare treat to have donor communications guru and fundraising legend Tom Ahern as a special webinar guest. Tom shared his standing room only talk on “Loverizing: the lucrative difference a few well chose words will make.” If you missed the webinar you can...
by Rachel Muir | May 26, 2015 | Fundraising Strategy
Most people are afraid to ask for money. In the depths of our deepest fears, public speaking is king (at number one) and death scores a close second. Jerry Seinfeld pointed out the irony of this, joking, “This means we’d rather be in the casket than delivering the...
by Rachel Muir | May 21, 2015 | Retention / Upgrade
As fundraisers, it’s easy to feel overwhelmed. Making our fundraising efforts about ourselves (rather than our donors) is a temptation every fundraiser faces, especially when we’re in the midst of a busy season. However, one of the most important things we can to do...
by Rachel Muir | Apr 28, 2015 | Industry Trends
Editor’s Note: This post was originally shared as part of my series with Guidestar. To read other posts, click here. The fundraising part of my brain was on fire after attending the AFP International Fundraising Conference in Baltimore last month. I’ve been a...
by Rachel Muir | Feb 24, 2015 | Retention / Upgrade
Do you have high-capacity donors hiding in plain sight? Chances are you do and you may not know it. Most organizations are sitting on a wealth of donor intelligence data they don’t take the time to dig through. Today’s technology allows us to collect and analyze a...
