When it comes to identifying and prioritizing their donor base, most organizations start by leveraging internal giving data. But what if there’s information that can’t be found by simply evaluating how much your donors give? For example…Did you know that 44% of donors...
How do you identify your nonprofits’ most valuable donors? Sometimes the best place to start is with the information that’s right in front of you. Identifying and prioritizing your top donor prospects is something that gets lost in the urgency of securing gifts for...
The hardest thing to do in fundraising is to think like a donor. Let’s face it; thinking like other people is just plain difficult. Yet, getting this one thing right has the greatest power to unleash your donor’s generosity towards your cause. Why is it so hard to...
It doesn’t matter if you are the CEO, major gift officer, program director, communications VP, CFO or Board chair, we are all in fundraising. We may not all be soliciting gifts but we are all in development. One of the best parts of my job as vice president of...
Happy #GivingTuesday! Up until this point, you’ve probably learned that a successful #GivingTuesday campaign demands a lot of planning. However, planning what you will do AFTER #GivingTuesday is just as important, if not more, than all the planning you put into...