by Rebecca Gregory | Dec 8, 2015 | Retention / Upgrade
Because organizations have to spend a lot of time and effort to find new major donors, and even in the realm of direct marketing, where expenses (per donor) are lower than in major donor development work, it still costs up to ten times more to reach a new donor than...
by Rebecca Gregory | Oct 13, 2015 | Fundraising Strategy
Multi-channel has been an intentional for-profit strategy for more than a decade but many nonprofits are failing to adopt effective marketing methods. Even those who would like to advance more quickly are often hampered by limited resources or a lack of understanding...
by Rebecca Gregory | Sep 29, 2015 | eBook, Donor Experience, Fundraising Strategy
Being a good storyteller is essential for being an effective fundraiser. It personalizes the fundraising process by helping donors see how they can change the world by changing an individual’s life and reminding them of the work your organization is doing. But what...
by Rebecca Gregory | Sep 17, 2015 | Fundraising Strategy
Inspiring donors to support a cause has always required nonprofits and fundraisers to tell great stories. Effective storytelling puts a face on the cause an organization supports. It emotionally attaches a person or organization to the mission. It personalizes the...
by Rebecca Gregory | Sep 8, 2015 | Digital
#GivingTuesday has become the “Christmas Day” for many fundraisers and development teams. In fact, #GivingTuesday represents the second highest single giving day of the month, right behind December 31st, for most of our clients. With a little planning and research,...
