by Rebecca Gregory | Sep 3, 2015 | eBook, Fundraising Strategy
If you haven’t already started preparing for #GivingTuesday, now is the time. #GivingTuesday has quickly become a philanthropic phenomenon that your nonprofit can’t afford to ignore. Held the first Tuesday after the Thanksgiving holiday, it has become one of the most...
by Rebecca Gregory | Aug 18, 2015 | Fundraising Strategy
Your year-end fundraising campaign is one of the most important opportunities to achieve your goals. When most organizations take in 50% of their total donations from October to December, you literally can’t afford to be less than confident about your campaign. At the...
by Rebecca Gregory | Aug 11, 2015 | Blog, Fundraising Strategy
A well-planned campaign, based on donor-centered fundraising best practices, will ensure your organization connects donors’ giving priorities with your mission to generate the highest level of revenue possible. With early planning and proper execution, this...
by Rebecca Gregory | Aug 4, 2015 | Donor Experience
For most nonprofits, marketing is a game of keep-up. You’re constantly working to maintain the status quo. You hustle and sweat and just when you think you’re getting ahead, another hurdle—like diminishing resources or changing donor expectations—makes its way...
by Rebecca Gregory | Jun 18, 2015 | Donor Experience
Successful cross-channel fundraising campaigns can lead to greater brand awareness, a larger donor base, and higher revenue. But getting there can be challenging. Without an intentional strategy, it can feel like your organization is simply spinning it’s...