by Rebecca Gregory | Mar 31, 2015 | Industry Trends
There’s good news from the most recent fundraising forecast from Atlas of Giving — overall giving projected to have 2.5 percent growth in 2015 instead of the previously indicated 3.2 percent decline. Earlier this year, we shared some insights into the original...
by Rebecca Gregory | Mar 10, 2015 | Fundraising Strategy
According to a recent article by the Atlas of Giving, experts predict a 3.2 percent decline in charitable contributions during 2015. What does that mean in real dollars? It points to a decrease of $14.65 billion dollars with the largest decrease expected to be in the...
by Rebecca Gregory | Dec 29, 2014 | Donor Experience
Believe it or not, your year-end campaign doesn’t end on December 31. Planning strategic follow-up through February to establish and foster ongoing relationships with donors is one of the most valuable things you can do to use the end of the year to...
by Rebecca Gregory | Dec 16, 2014 | Digital
Your website gives donors their first true impression of your organization and can be the most influential factor in whether a donor decides to give. If your website is properly designed and organized, you can collect email addresses, have people register for ongoing...
by Rebecca Gregory | Dec 9, 2014 | Blog, Digital, Fundraising Strategy
Rethinking your year-end fundraising strategy may seem like a daunting task, but it doesn’t have to be. As we look ahead to the final days of the year, we want to share some bite-sized information you can implement into your year-end campaign. Today, we wanted to...