Case Study
Museum of Science, Boston Cliff the Triceratops Digital Campaign
The mission of Museum of Science, Boston is to play a leading role in transforming the nation’s relationship with science and technology.
CASE STUDY
Museum of Science, Boston Cliff the Triceratops Digital Campaign
The mission of Museum of Science, Boston is to play a leading role in transforming the nation’s relationship with science and technology.
By the Numbers
By the
Numbers
18%
percentage increase over original fundraising goal
$11,850
raised against a $10k goal
The Challenge
The Museum of Science, Boston wanted to take an existing successful campaign with a Dinosaur theme from previous year and update it to enhance performance and meet new higher goal of $10,000.
The Solution
With the help of Pursuant, the Museum leveraged the “Cliff the Triceratops” mascot to highlight the increased need for funds amid the COVID-19 pandemic. The organization also implemented a new back end premium to entice donors to give. A broadcast message was also incorporated to maximize awareness of the campaign.
The Results
The Museum ended up surpassing their fundraising goal of $10k and raised $11,850 through channels that included email, paid social, organic social, and a broadcast message.
Join hundreds of organizations that use Pursuant to engage supporters in the modern way.
Learn how Pursuant can help you deliver hyper-personalization to your organization