Case Study
Museum of Science, Boston 2020 Pi Day Digital Campaign
How Museum of Science, Boston pivoted their annual Pi Day campaign to engage their supporters and exceeded their fundraising goals in the midst of a global pandemic
The mission of Museum of Science, Boston is to play a leading role in transforming the nation’s relationship with science and technology.
CASE STUDY
Museum of Science, Boston 2020 Pi Day Digital Campaign
How Museum of Science, Boston pivoted their annual Pi Day campaign to engage their supporters and exceeded their fundraising goals in the midst of a global pandemic
The mission of Museum of Science, Boston is to play a leading role in transforming the nation’s relationship with science and technology.
By the Numbers
By the
Numbers
134%
increase in revenue year over year
200+
gifts across all channels
1,900
reactions, comments, & post shares across social media
The Challenge
The Museum of Science, Boston faced a significant challenge. Despite being closed due to restrictions around the COVID-19 pandemic, the museum was dedicated to its longstanding commitment as one of the leading and largest science museums in the country. To provide educational experiences around science and technology, they decided to continue with carrying out their yearly Pi Day campaign on March 14.
This campaign had to immediately pivot the communications strategy to reference the pandemic lockdown in order to avoid sounding tone-deaf, and to reposition a continued need for donations despite the museum being closed.
The Museum of Science, Boston has partnered with Pursuant to develop compelling individual acquisition and donor engagement campaigns over the last several years. Pursuant worked collaboratively with us to refine our existing Pi Day Campaign, which is the Museum’s annual Day of Giving, to enhance the concept, develop compelling creative and visuals, and drive interactivity with our constituents leading to increased giving.
We are thankful for our partnership with Pursuant to help us to achieve our fundraising objectives.
The Solution
With the help of Pursuant, the Museum added nuances to the copy for the Pi Day campaign to reflect the current climate, and focused messages around keeping the curriculum of science and technology available for everyone despite the museum being closed.
The Results
The Museum ended up surpassing their fundraising goal of $125k and raised $198k over the course of a weekend, which saw a 134% increase in revenue year over year with more than 200 gifts across all channels. It was their biggest and most successful Pi Day campaign to date.
Beyond donations, the campaign garnered 766,000 impressions and 1,900 reactions, comments, and post shares across their social media platforms.
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