Last year Facebook Fundraising raised $1 billion for nonprofits. A total of $2 billion has been raised on the platform since it launched in 2017. And yet, the limited amount of information that nonprofits receive about supporters who fundraise for them via Facebook...
The Google algorithm. Removed from its context, that name can sometimes sound like a creature straight out of a high fantasy novel. But if you really think about it, that idea isn’t that far from the truth. Figuring out how the artificial brain of the Google search...
You may have heard the term ‘fundraising intelligence’, but you might still be wondering exactly how it applies to your nonprofit and why it’s important. That’s why in this week’s episode we’re talking all about Causemo. Causemo is...
One of your most valuable marketing assets is your email list. Email is king when converting people with your online campaigns, even with other outbound marketing channels in mind. People don’t just engage with emails when they sit down at their computer. Mobile...
It’s not always easy for fundraising and nonprofit marketers to navigate today’s digitally driven world. What is the best way to create content that will reach donors in a meaningful way? To answer your burning digital questions, Pursuant’s resident digital expert,...
We don’t know about you, but some days it feels like marketing technology is evolving on a daily basis. It can be hard to keep up with which digital fundraising trends to jump on, and which ones to pass up. Luckily for you (and us!) our resident digital expert,...