“How is your nonprofit’s brand significant in the lives of your loyal users?” That’s the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an...
In this special episode, Taylor Shanklin sits down with Trent Ricker, CEO of the Pursuant Group and Doug Cogswell, CEO of Advizor solutions. Ricker and Cogswell share insights of the state of analytics in the nonprofit industry, and the exciting news of Pursuant and...
“Be A Storyteller”. That’s what Kim Richardson, Direct of Client Strategy at Pursuant, said when we sat down to talk about some of her aha-moments from attending the Digital Summit in Dallas this year. When you think about how to break through...
When it comes to your acquisition program, a key acronym to remember is ABT… Always Be Testing The great thing about direct response is the ability to test, read results, and then use that data point to evolve your program. This allows data to be the diplomat in...
Livestream fundraising is taking off on platforms like Twitch and other social media sites. In this episode of the Go Beyond Pursuant Listening Experience, we sat down with Jeff Patrick, CEO of Cohort3 to talk about their latest research report. Per the report: Live...
It’s no mystery that individuals have high expectations for their digital and online experiences they have when supporting and engaging with your nonprofit organization. We live in “an Amazon world” and this trickles out to the experiences we should...