One of your most valuable marketing assets is your email list. Email is king when converting people with your online campaigns, even with other outbound marketing channels in mind. People don’t just engage with emails when they sit down at their computer. Mobile...
Studies have shown that the average person only spends about 6 seconds looking at an email. So how can you make the most of that time and capture the attention of your donors? We sat down with Samantha Kollasch, a web developer at Pursuant who specializes in...
What is the ultimate expression of donor loyalty? What about planned giving? It’s a term we see a lot in the fundraising/nonprofit space – but what exactly ARE “planned gifts”? Our guest today, Claire Meyerhoff, is a subject matter expert on this topic. As the...
We sat down with OneCause, a leader in mobile fundraising, to learn more about their study of Social Donors. (AKA, those who give through event-based and peer-to-peer fundraising.) Together we explore the unique motivators, giving behaviors, and engagement preferences...
As part of our Digital Summit takeaways series, we sat down with Kim Richardson, Director of Client Strategy at Pursuant. Kim attended one of the Digital Summit events this year and had some “aha-moments” to share when it comes to storytelling and breaking...
“You can’t inform, shame, or scare people into changing their behavior. You have to inspire them.” -Cynthia Round We had the pleasure of sitting down with Cynthia Round, a marketing and brand executive with over 25 years of experience. She led the rebranding...