When it comes to nonprofit organizations especially, harnessing data can provide a detailed look into fundraising trends, donor behaviors, overall campaign health, and real-time financial tracking. Now more than ever, data is power. Nowadays technology has evolved...
For years our industry has relied on benchmarking studies to establish trendlines for fundraising effectiveness. But there’s never been a study to establish what donor loyalty means and how we measure it across sectors, channels, sources, and giving levels… until now....
Here is a number that should stop every nonprofit leader in their tracks… $5.8 billion. But that number doesn’t represent money raised. It’s money LOST. That’s how much money nonprofits lost in a single fiscal year by letting 5.9 million donors walk out the door.* How...
As an agency built by fundraisers for fundraisers, we’ve been a part of hundreds of RFPs over the years — issuing them while working within an organization and responding to them as an agency. We know the pain of putting in countless hours managing the process and...
The fundraising landscape is as complex as ever. As we head into the second half of 2019, nonprofit leaders are looking for strategies that can help them extend the important work they do. Midyear is a great time to plan and evaluate the state of your fundraising and...
The first impression a donor has of your organization can make or break your chances of acquiring them — and it only takes a few quick seconds. That puts a lot of pressure on today’s nonprofits to not just deliver a good first impression, but a phenomenal one. You...