The fundraising landscape is as complex as ever. As we head into the second half of 2018, nonprofit leaders are looking for strategies that can help them extend the important work they do. Midyear is a great time to plan and evaluate the state of your fundraising and...
Relationship marketing has completely transformed the way businesses interact with consumers. Volume 1 explores why the concept matters for nonprofits by assessing whether this can be transferred to fundraising and under what circumstances. Download Relationship...
Volume 2 explores how fundraisers can utilize and adapt current and emerging theories in social psychology to build better relationships that help meet their donors’ needs. Not all relationship building is fundraising. When we build our fundraising relationships in...
As part of our project to review and ‘refashion’ relationship fundraising, we wanted to get a sense of how relationship fundraising practitioners viewed their current practice, what they saw as relationship fundraising’s strengths and weaknesses, and what challenges...
The final volume is a summary report for the entire project. It brings together the key points from the previous phases, makes recommendations, and suggests future directions for relationship fundraising. Our purpose in conducting this was to review and ‘refashion’...
It’s easy to forget what it feels like to be a donor. After years of working in fundraising, it can be hard to remember how it feels to send a gift, then sit around wondering what it was used for, or why you haven’t heard back. Too often, messages organizations send...