What connection do donors have to your organization? We’d like to believe that donors give because they’re drawn to a worthy cause. While true for many, their connection is often more nuanced. Recognizing reasons that donors are drawn to give is crucial....
It all starts with you. That may seem like a strange thing to say when we’re talking about building donor loyalty. But, when it comes to using data in your acquisition, focusing on your organization is honestly where you need to begin. Before you can start meeting...
It’s an age old question … Which is better: a few major gifts, or many annual/general fund gifts? Here’s the hard truth: both! But the difference is more than simply understanding the differences in how you raise both kinds of gifts; it’s understanding the unique role...
Your donor pipeline is the lifeblood of your organization. And while managing the day-to-day activities required to move donors through that pipeline is a challenge by itself, it’s important that you take time to step back, evaluate your strategy, and look for ways to...
You have ambitious fundraising goals and rely on major donors to fund them. But challenges around identifying and engaging new major donors are plentiful. The tools and strategies we have utilized for decades are no longer reaping the harvest they once did. And we now...
According to fundraising researcher and expert Dr. Adrian Sargeant, a 10% improvement in your donor retention rate can equal 200% in donor lifetime value. Not only is retention critical to a healthy donor pipeline, but it also costs less to keep a donor than to...