Building a case to invest in your mid-level program can be a challenge for many development directors. Understanding what metrics to measure and how to optimize your mid-level program will help you feel confident about investing in this area of fundraising. In this...
Social media has enabled donors, constituents, and volunteers to share how their favorite nonprofits are making a difference in their lives. These micro-stories, photos, and videos actually have a formal name in the marketing world. It’s called User-Generated Content,...
Nonprofits talk a lot about the practice of relationship fundraising and creating personalized experiences for their donors. But what if, in a few years, most of your donors were anonymous? How would that change the practice of relationship fundraising? That might...
You may have a lot of donors who are ready for upgrade and giving at the mid-level, but do you have the right tools and strategies in place to nurture those relationships and grow their giving? In this Mid-Level Master Series, Pursuant’s Whitney Norman and Ryan...
Do you struggle to understand your different audiences and identify your most valuable donor segments? Do you have a hunch the messages you’re sending aren’t resonating with donors? Does it seem like all your departments are working in silos and potentially confusing...
In this weeks’ podcast episode, we sat down with Debbi Stanley, CFRE to talk about how we can set up our donor retention strategies for better success. Taking knowledge and insights from the for-profit customer success models, we can apply retention and...