Every nonprofit wants to inspire supporters by engaging them in a way that’s personal and relevant. Data can play a big role in closing the gap — if you know how to organize it.
WEBINAR: Uncovering WHO Matters Most in the Quest to Become Your Donors’ Charity of Choice
In this webinar, Michele Murray, Director of Marketing Communications at Children’s Hospital Colorado Foundation, and Matthew Mielcarek, VP of Analytics & Insights at Pursuant, explore the innovative ways the Foundation is beginning to use CRM data and market research to unlock donor motivation and apply those insights to create more meaningful experiences for donors.
Michele and Matthew’s insights will help you…
- Eliminate the guesswork around donor segmentation
- Align your marketing and development teams around the right audiences and messages
- Develop a strategy that establishes your organization or foundation as the charity of choice for your most valuable donors.
Interested in learning how you can discover what your mission-driven donors really want?
Watch the webinar replay today!