Digital fundraising has become one of the hottest topics among nonprofit leaders and fundraising professionals. But it’s more than a fad. Online campaigns are a proven and valuable opportunity for nonprofit organizations looking to engage potential and current donors.
However, investing in a digital fundraising campaign because it is the “trendy” thing to do is a bad idea. You need an intentional strategy for planning your campaign, developing a pre-launch buzz, and maximizing the impact with a pre-meditated follow up strategy.
The Beginner’s Guide to Digital Fundraising
Last week, we released our latest resource, “The Beginner’s Guide to Digital Fundraising” by Rebecca Gregory Segovia, executive vice president of client strategy at Pursuant.
Here are the five most powerful takeaways from the resource.
- Your digital fundraising campaign should always be based on the idea of educating and entertaining your audience in a way that inspires them to take action whether you’re looking to grow the number of donors in your file or increase the contributions of current donors.
- The best digital fundraising campaigns are based on an omni-channel approach that strategically coordinates each channel to engage donors in a way that creates one single experience.
- Every digital campaign should exist to solve a fundraising problem. Deciding to engage donors through a social game or quiz because it’s trendy is a bad strategy.
- The “viral” effect of your campaign is directly proportional to the incentive you offer and how easy it is for participants to share.
- The real secret to digital fundraising success is having a premeditated follow-up strategy to create a long-term impact for your fundraising efforts.
If you’ve been intrigued by the idea of digital fundraising but aren’t sure where to start, this resource will guide you through everything you need to know in order to effectively increase donors and dollars.
Download “The Beginner’s Guide to Digital Fundraising” today and learn how to develop a digital campaign that propels your organization forward in today’s changing landscape of fundraising.