Many organizations have a hard time communicating their “why” and therefore the case for support is often lost. In this episode of Go Beyond: The Pursuant Listening Experience, we sat down with our friend in fundraising, Barbara O’Reilly, and discussed how organizations can better answer the question for their donors: “Why do you need me?”
Top highlights from this episode:
– Defining your “WHY” as an organization
– How to create the connectivity essential for ultimate donor loyalty by communicating the “WHY”
– How to eliminate the “black hole” status of unrestricted gifts by connecting it to your organization’s “WHY”
If you missed the last episode of the Pursuant Listening Experience, be sure to check out Tony Martignetti’s Top 3 Takeaways. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.