We often hear in the fundraising sector that ‘”Direct mail is not dead!'” In this episode, Taylor sat down with David Sacchetti. David explains why and how direct mail is not dead, and shares insights on the importance of an integrated direct response program that includes both mail and digital channels of communication.
Top takeaways from this episode:
- People are more likely to give again when giving through the mail
- Research shows that 70% of planned gifts come from donors whose first interaction was through the mail
- Millennials like receiving mail! It’s an interruptor channel for this generation
- How to create compelling packaging with your direct mail – how to get the package right
If you missed the last episode of the Pursuant Listening Experience, be sure to check out The Livestream Fundraising Report. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.