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See GivingDNA in action alongside your peers in fundraising. Tour the Platform on 5/26/21 @ 12pm CDT.

It’s no secret that year-end fundraising is a can’t miss opportunity for nonprofits. In fact, people will donate over $48 billion dollars to nonprofit organizations during the next two months.

But how can your organization maximize the year-end giving opportunity this year and experience better results than ever before?

As with most fundraising strategies, preparation is everything. In fact, most of the success for your year-end campaign is based on what you do leading up to your fundraising push.

INFOGRAPHIC: The Ultimate Countdown to Year-End Giving

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A few weeks ago, we teamed up with our friends at Bloomerang to create the ultimate guide to year-end giving. Here’s an observation from the infograph that every fundraising professional should know:

Nonprofits that develop a dedicated and strategic campaign to engage donors during November and December can experience as much as 70% growth in year-end giving.

3 Crucial Keys for Year-End Fundraising Success

If you want to develop a dedicated and strategic year-end campaign to engage donors in funding your mission, here are three important steps to take:

  • Assess past year-end giving results and define your goal. If you don’t know what you want to accomplish, you’re unlikely to achieve anything.
  • Evaluate your data and segment your donors. The strongest year-end campaigns are based on extensive donor analytics and segmentation (i.e. – past giving, wealth overlays and behavioral indicators).
  • Outline your communications based on key dates and donor preferences. Develop a communications calendar for October, November and December for each segment of your donors with key dates for each touch point. The more specific you can be in your asks, the better your results will be.

Are You Prepared to Improve Your Year-End Fundraising Results?

If your organization hasn’t started thinking about or planning your year-end campaign, now is the time to start.

Download your free copy of the infographic today to get your step-by-step guide to achieving your year-end fundraising goals.


What are your plans for the end of the year? Let us know in the comments below!