Intelligent fundraising requires an objective approach to data and is guided by the insights it provides. Earlier this week, I shared two ways nonprofits can use data to identify and prioritize donors . While this data might enable you to gather valuable information when it comes to identifying and prioritizing donors, the real secret to the science of fundraising is found in taking those insights to the next level.
The Secret to Intelligent Fundraising Every Nonprofit Should Know
The science of fundraising is much more than traditional segmentation and giving models. There’s an important factor that is missing in this approach: the guarantee that a specific donor is interested in supporting the organization at a more engaged level.
Observation data is the secret to Intelligent Fundraising that every nonprofit should know. It offers nonprofits the capacity to combine multiple data points to create a donor intelligence platform. It offers a dynamic picture of individual donors, their natural and native habits, and how they can be moved to donate dollars, influence, and time.
For example…
- Which donors actively attend your events?
- Who opens your email newsletters?
- How are your donors responding to the stories you tell?
- What are they specifically interested in relating to your cause?
Are You Ready to Embrace Intelligent Fundraising?
The science of fundraising guarantees the relationships you build and the stories you share with donors will help you connect with those who have the highest propensity and interest in funding your mission. However, this doesn’t happen quickly or accidentally. You must be strategic and intentional.
If you want to learn more about observation data and how to obtain it through the science of fundraising, you don’t want to miss our latest resource, Balancing the Art and Science of Fundraising.