The fundraising landscape is changing rapidly and the challenges facing many of today’s nonprofit organizations have never been greater. Many of these challenges have forced us to rethink our approach, to shift the way of thinking around how we engage and cultivate donors. We must become smarter in how we approach fundraising.
There’s been a lot of conversation lately on the changing landscape of fundraising and what it means for nonprofits. Today, we wanted to share a few of our favorite reads from across the Internet that challenge us to rethink the way we’re going to reach more donors and raise more dollars.
3 Valuable Paradigm-Shifting Ideas for Nonprofits
- The Secret to Intelligent Fundraising Every Nonprofit Should Know. When most organizations think “big data” they think wealth overlays and demographic analysis. But what if there was a way to go beyond that marketplace data? In this post, Trent Ricker shares how to create a dynamic picture of individual donors, their natural and native habits, and how they can be moved to donate dollars, influence, and time.
- Raise Supporters Not Support. In this post, A Small Change advocates that “development” or “fundraising” should be focused more on raising supporters than raising support. Why? Because I think fundraising is about developing people not farming money.
- Nonprofits: Be the Fortune, Not the Cookie. Your audience is constantly being bombarded with heartbreaking and gut-wrenching stories on social media every day. In this post, our friends over at Bloomerang challenge you to not just give your donors the numbers and facts, give them a story and don’t give them them any story… help them attach meaning and experiences to those stories.
What are some of the other paradigm-shifting ideas you’ve heard the past few weeks around how the approach to fundraising is changing?