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Week In Review: #GivingTuesday Tips You Don’t Want to Miss

by | Nov 21, 2014 | Fundraising Strategy

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#GivingTuesday may only be a couple of years old but it has already become one of the most significant giving days of the year for many nonprofit organizations. In 2012, 2500 nonprofits took part in #GivingTuesday. In 2013 that number leaped to 10,000. Overall, nonprofit organizations saw a 90% increase in donations from the first #GivingTuesday, according to Blackbaud.

For most of our clients at Pursuant, #GivingTuesday represents the second highest single giving day of the month right behind December 31. While #GivingTuesday is less than 2 weeks away, we wanted to share a few last minute tips to help your organization prepare.

#GivingTuesday Tips You Don’t Want to Miss

Here are three #GivingTuesday tips you don’t want to miss…

  1. How to Make Your #GivingTuesday Campaign Stand Out Above the Rest. With so many organizations beginning to maximize the opportunity of #GivingTuesday, how can you make sure your organization’s case for support stands out? Rebecca Gregory Segovia shares three tips in this post.
  2. A Simple Way to “Get Ahead” on #GivingTuesday.  Many organizations spend a lot of time, energy, and effort preparing for the 24-hour window #GivingTuesday provides. In this post, Rebecca Gregory Segovia shares one simple way your organization can “get ahead” and improve your #GivingTuesday efforts by engaging donors the day before.
  3. How to Convert, Retain and Upgrade Your New #GivingTuesday Donors. A successful #GivingTuesday campaign demands a lot of planning. In fact, planning what you will do AFTER is just as important, if not more, than all the planning you put into the big day. Rachel Muir shares five things your nonprofit can do to effectively convert, retain, and upgrade the people who give to your cause during #GivingTuesday.

#GivingTuesday is an important opportunity to make a difference for your organization. With a little planning and research you can reach donors before the rest of the pack gets there and reap the rewards. We hope these last minute tips provide you with some practical ways your organization can take maximize the opportunity and exceed your #GivingTuesday goals.