The fundraising landscape is changing rapidly and the challenges facing many of today’s nonprofit organizations have never been greater. These challenges require us to think differently when it comes to how we approach fundraising. The increased demands necessitate more sophisticated, comprehensive, and intentional tactics.
Over the past few weeks, Trent Ricker has been providing and in-depth look at how nonprofits can overcome these new challenges by learning how to balance the art and science of fundraising.
How to Impact More Lives Through Intelligent Fundraising
In case you missed it, here’s a recap of what it means to bring the idea of “business intelligence” and “big data” to the nonprofit world by balancing the art and science of fundraising:
- Two Keys to Effective Storytelling in the Changing World of Fundraising.There’s no denying that fundraising is an art. Inspiring donors, to support a cause, has always required organizations to tell great stories. However, storytelling is more than reporting facts and figures.
- The Science of Fundraising: Objective and Actionable Data. Successful fundraising requires a commitment to learn as much as possible about your donors so you can be more effective in how you communicate with them, whether it’s through direct mail, over the phone, or during a face-to-face visit.The science of fundraising is based on collecting and analyzing measurable, objective data that allows you to develop a more effective plan for prioritizing and engaging your donors.
- The Secret to Intelligent Fundraising Every Nonprofit Should Know. The science of fundraising is much more than traditional segmentation and giving models. There’s an important factor that is missing in this approach: the guarantee that a specific donor is interested in supporting the organization at a more engaged level.
- How to Overcome Fundraising Challenges by Balancing Art and Science. Today, nonprofits have the ability to leverage technology to gather and analyze a tremendous amount of data to know who they should engage and how they should engage them. Balancing the art that nonprofits have always known with the scientific approach of data is critical for success.
- Why Balancing the Art and Science of Fundraising is Critical for Success. Balancing the art and science of fundraising leads to a more intentional fundraising strategy and engages donors through a more personal connection.
Intelligent Fundraising Requires Art & Science
You might have a compelling story or be incredibly gifted at building relationships with donors, but are you wasting time, energy, and effort telling stories and building relationships with people who are the least likely to give?
If you want to learn how your organization can embrace Intelligent Fundraising and ensure the time, energy, and effort that you spend engaging donors provides the greatest return on your investment, don’t miss our latest resource, Balancing the Art and Science of Fundraising.