Working together to move the Giving Industry forward.
Understanding better, together.
Decoding supporter behavior is our passion, but we can’t do it alone. We created The Giving Genome Project to collaborate with nonprofit organizations and partners to better understand how and why supporters engage.
We strive to be an information hub for the benefit of all.
Donor Loyalty Benchmarking Study
Donor loyalty defined and measured across sectors, channels, sources and giving levels.
Pursuant Giving Outlook 2020
The COVID-19 pandemic changed the course of fundraising seemingly overnight. Did your organization miss the exit?
Know What Actually Motivates Donors to Give (and Develop a Plan to Cultivate Them)
Every non-profit is now a data company. Who you are, who you reach and how you reach them now depends on one core thing: data.
Mark Vander Sanden
Executive Vice President and CIO of Aqua Finance
Once you know the right people to engage, you have to create modern, engaging and beautiful content that touches people’s hearts.
We combine content, creative and channel with emotional storytelling to create experiences that stand out and move people to action.
What they say
Want to get involved, let’s talk.
We’re excited about what we can do together.