Studies have shown that the average person only spends about 6 seconds looking at an email. So how can you make the most of that time and capture the attention of your donors?
We sat down with Samantha Kollasch, a web developer at Pursuant who specializes in fundraising email campaigns. Together we explore the takeaways about email automation from this year’s Digital Summit and examples from successful for-profit email campaigns.
You’ll Come Away Learning :
- How to personalize emails and what that means today
- Ways to simplify your content and get your message across clearly
- The benefits and applications of behavior-based automation
Listen, review, and share with your friends today!
If you’re hungry for more, check out our last episode on planned giving with Claire Meyerhoff. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.