Social media has enabled donors, constituents, and volunteers to share how their favorite nonprofits are making a difference in their lives. These micro-stories, photos, and videos actually have a formal name in the marketing world. It’s called User-Generated Content, and if you don’t have a strategy for using it in your fundraising program, you might be missing an invaluable opportunity. In this episode, we sat down with digital marketing evangelist S. David Ramirez to discuss how to leverage UCG to make a measurable impact in your fundraising.
You can download the resources discussed in this podcast here.
You’ll Come Away Learning:
- Tools you can use to aggregate content across social sites
- How to apply user-generated content in your fundraising program?
- Legal considerations before you get started
If you’re hungry for more, check out our last episode on fundraising in the new reality of data privacy. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.