Continuing our examination of how fundraisers and nonprofit leaders will have to pivot following the COVID-19 pandemic, in this episode we sat down with some of our favorite data scientists. Suchi Otta and Matthew Mielcarek lend some of their wisdom regarding how to segment your donors and augment your data to mine for the supporters who are most loyal to you and what motivates them to give.
If you’re hungry for more, check out our series on fundraising in the reality of COVID-19. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.