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See GivingDNA in action alongside your peers in fundraising. Tour the Platform on 5/26/21 @ 12pm CDT.

When it comes to major giving, there’s one trait that every major gift officer needs to cultivate:


Curiosity is the key that helps you unlock what motivates the major donors your organization needs.

In today’s conversation we sat down with Paul Edwards, who leads the development team at Gordon College, and has more than 40 years of experience in building highly relational major gift programs in the US and abroad. We discuss the characteristics it takes to secure a historic gift for your organization.

You’ll Come Away Learning:

  • How Gordon College secured a historic $75M gift
  • Top tips that every major gift officer should be focused on in today’s charitable giving landscape
  • How to create a carefully crafted case for support

If you’re hungry for more, check out our last episode on how to maximize your major gift program in 90 days. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.

Feel like you should be raising more from major gifts, but not sure what to do? Pursuant’s Major Gift Maximizer was designed to help you with a combination of advanced analytics & experienced counsel. Learn more here or reach out to a member of our team at info@pursuant.wpengine.com.