It’s no mystery that individuals have high expectations for their digital and online experiences they have when supporting and engaging with your nonprofit organization. We live in “an Amazon world” and this trickles out to the experiences we should strive to create for our donors and supporters. In this episode of the Go Beyond Pursuant Listening Experience, Taylor Shanklin sat down with Suchi Otta, VP of Analytics at Pursuant, to talk about how nonprofits can take a page out of Amazon’s book and apply digital optimization practices to create better donor experiences.
In the conversation, Suchi shares three things that nonprofits should focus on that are key to successful digital optimization. Suchi says:
- Focus on the strategy
- Have a measurement plan ready
- Focus on your testing strategy
If you missed the last episode of the Pursuant Listening Experience, be sure to check out Communicating Your Why. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.