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See GivingDNA in action alongside your peers in fundraising. Tour the Platform on 5/26/21 @ 12pm CDT.


2016 has been an exciting year thus far at Pursuant and within the fundraising community as a whole. Dr. Adrian Sargeant, Ian MacQuillin and the Rogare fundraising think tank published cutting edge research on relationship fundraising—a topic that hasn’t been researched extensively in almost 25 years.

“Building relationships isn’t optional in fundraising, it’s inherent in the definition of what fundraising is.” -Dr. Adrian Sargeant

One cannot overstate how important the concept of “relationship fundraising” is to fundraisers. Since Ken Burnett coined the term in his 1992 book, the idea has become one of the dominant modes of thought about fundraising. Yet there is still little agreement among practitioners about what relationship marketing actually is, what a relationship approach might mean for the way we steward our relationships with supporters, and crucially, whether it even works.

We’re proud to have partnered with world renowned fundraising expert Dr. Adrian Sargeant, technology provider Bloomerang and Rogare, a world-renowned think tank for fundraising, to sponsor groundbreaking research by Dr Adrian Sargeant, Jen Shang and Rogare’s director Ian MacQuillin.

On Wednesday February 24th we get the privilege of hearing from these experts firsthand. Join us live via webinar at 11 AM CST for “Relationship Fundraising: What’s New?” with Dr. Adrian Sargeant and Rogare’s director Ian MacQuillin.

They’ll reveal new findings from the latest research on relationship fundraising. If you’re interested in learning about the key stages of a donor relationship, the strategies to use at each stage to advance the relationship or when to use transactional methods versus relationship fundraising strategies, this webinar is for you.

Capacity is limited and this free webinar will fill up fast! Watch the webinar replay today.

Are you ready to unleash renewed potential for relationship fundraising to grow your fundraising?