Since the start of Charitable Partners in 2002, we’ve worked hard to help organizations launch or expand efforts to attract major gifts. A central strategy has involved maximizing the number of mid-level major gifts. Mid-level major gifts are donations that range from $1,000 to $10,000 annually often in the form of multi-year pledges. This level of giving can become the “bread and butter” of your organization.
We’re launching this blog to help share stories and ideas with our friends. If you’re involved in securing mid-level major gifts for your organization or simply believe that mid-level giving has great potential, we hope you will subscribe to this blog and post comments with some of your own thoughts and ideas.
Many organizations can be successful in the middle of the giving pyramid. Sure, certain fundamentals must exist, like good constituent data and a solid case for support. We strongly believe an effective mid-level giving initiative can be implemented more quickly and effectively than a lot of people may think.
Charitable giving has certainly entered a new era. It may be some time before we return the type of economic environment seen in the ten or so years leading up to ’08 and ’09. As organizations see the number of total donors decline and fewer opportunities for really big gifts, improving mid-level major giving initiatives not only makes good sense but could make the difference in the success of your campaign.
Our plan is to post every week or so with tips, stories, and innovative ideas. Thanks for visiting; we hope your year is off to a great start!
Charitable Partners, a Pursuant Group Company