It’s hard to believe that it’s been a month since the ALS Ice Bucket Challenge took the fundraising world by storm. With a unique structure leveraging both social sharing and urgency, the challenge presents a plethora of takeaways to any nonprofit hoping to capitalize on the fervor of social fundraising.
[INFOGRAPHIC] One Month After the Ice Bucket Challenge
To mark the significance of the ALS Ice Bucket Challenge reaching $100 million, RallyBound created a one-month look at the social media sensation in this infograph. Here’s are a few statistics from the infograph that stood out to the most…
What are the biggest takeaways for fundraisers?
Here’s a look back at some of the most valuable lessons we learned from the campaign:
- 10 Strategic Fundraising Lessons from the Ice Bucket Challenge. In this post, Kelley Stewart shares five lessons we can learn from the how the campaign went viral as well as five keys to maximizing catalytic events like the Ice Bucket Challenge.
- 4 Social Media Lessons from The Ice Bucket Challenge. Social media was the driving force behind much of the success of the Ice Bucket Challenge. Here are four important lessons that can help your organization improve its strategy for engaging fans and followers through social media.
- The Challenge Behind the Ice Bucket Challenge. While there’s no denying the positive impact the Ice Bucket Challenge made, these kinds of catalytic fundraising campaigns can create a unique set of challenges for nonprofit organizations. In this post, Kelley Stewart and Ben Stroup sit down to discuss “the challenge behind the Ice Bucket Challenge.”
- The Success of the Ice Bucket Challenge is… to be Determined? The real key to maximizing catalytic campaigns as a nonprofit organization is based in your ability to engage donors in meaningful ways, clearly articulate the impact that has been made, and develop a plan for transitioning your donors to become life-long supporters of your organization.
What is one specific lesson your nonprofit learned from the Ice Bucket Challenge and how are you adopting it in your strategy for engaging donors?