When it comes to acquisition campaigns, many nonprofits struggle to define how they want a first-time donor to experience their brand. This struggle too often leads to an uninspiring first impression. Acquisition opens the door to a relationship with a constituent, and the first impression can impact the length of that relationship.
In this webinar, Andy Goldsmith, SVP Creative Director at Pursuant and former brand leader for organizations like the American Cancer Society and the American Heart Association, will walk you through how to craft your acquisition campaign creative to connect, motivate, and inspire action.
Watch the replay and download the slides today!
You’ll walk away with:
- Ideas to keep your messaging and design on point
- How to use creative elements in your acquisition campaigns to tap into human emotions, and inspire action
- How to build a strong case for support through campaign creative, through the words and images you are using in your acquisition campaigns