When it comes to finding the right donors to ask for a major gift, it can be challenging to know which data points truly separate a highly connected donor from a disengaged one.
We created this resource to give you clarity on how to group your major donor prospects in ways that best engage them.
This resource will explain:
- Four dimensions that matter the most when grouping major giving prospects
- Which fundraising practices to apply to each segment
- Sample segmentation map you can steal to help you visualize your major donor data
Major donors are the heroes of your fundraising program.