Pursuant’s
GivingDNA
Platform
Deliver truly personal experiences that inspire people to find, engage and give more than ever before.
Let’s get personal, your supporters expect it.
Every non-profit wants to find more supporters, advocates and donors and get them to act now. To do it most create and target campaigns to all or some of their supporters. But today, supporters want to control their own giving experience.
No wonder giving has begun to stagnate. Less households and individuals are giving less dollars to a smaller number of causes, and revenue per donor often no longer covers acquisition costs.
Giving has changed.
People want to connect personally with organizations and control if, when, where and how much they interact. What motivates each person to act? We believe each supporter has a unique GivingDNA…
…so how do you figure it out?
Understand the GivingDNA of your supporters.
Before you can engage your supporters, you have to know them. We gather hundreds of attributes including demographics, behavior, psychographics, affiliation, engagement channel preference and timing. Our technology decodes each supporter, from major gifts to casual supporters, revealing elements of who they are and what motivates them to action.
Pursuant has been instrumental in the management of measuring, tracking and forecasting major gift success at TCU.
Vice Chancellor Regional Development, TCU
How it works.
Train
Our team trains our Augmented Intelligence models with decades of best practices and key GivingDNA™ attributes.
Optimize
We connect your data and use our models to predict the propensity to give and giving path of each person.
Recommend
We suggest the optimal plays you can run to engage and move each person to act.
Update
We analyze outcomes which inform the next iteration, constantly improving results.
Train
Our team trains our Augmented Intelligence models with decades of best practices and key GivingDNA™ attributes.
Optimize
We connect your data and use our models to predict the propensity to give and giving path of each person.
Recommend
We suggest the optimal plays you can run to engage and move each person to act.
Update
We analyze outcomes which inform the next iteration, constantly improving results.
The result?
Get more supporters to act with personalized engagement.
Why you need Pursuant
Segment and prioritize which supporters to engage.
Convert supporters when they are ready to act.
Get recommended plays to acquire, engage and retain supporters.
Create highly personalized content that fuels connection.
Engage your current supporters more personally.
G
Grow
GivingDNA Platform Updates
Learn about the latest product updates for Pursuant’s GivingDNA platform.
With Pursuant’s GivingDNA…
Use Donor Data Discovery
Both at the segment and individual level.
Find prospects across the giving pyramid
Use insights to inform acquisition, retention and engagement strategies.
Improve Portfolio Management
Use Major Giving Metrics to make informed decisions.
Optimize New Donors
Use insights to inform acquisition, retention and engagement strategies.
Access your file
Understand the size of your opportunity to fuel growth.
Connect the dots
Find and leverage relationships between constituencies to drive engagement and giving.
Use Donor Data Discovery.
Both at the segment and individual level.
Find prospects across the giving pyramid
Identify the hidden giving potential in your file through our intelligent modeling.
Improve Portfolio Management
Use Major Giving Metrics to make informed decisions.
Optimize New Donors
Use insights to inform acquisition, retention and engagement strategies.
Assess your file
Understand the size of your opportunity to fuel growth.
Connect the dots
Find and leverage relationships between constituencies to drive engagement and giving.
Everything you need to start growing and a team that has your back.
Not every organization has the time or expertise, we get it.
That’s why we created our Concierge Giving Service where our experts, leverage our technology as an extension of your team to deliver hyper-personalization to your organization.
From strategy, market opportunity analysis, strategic segmentation to direct response, digital design and storytelling, we’ve got you covered.
Vanessa Andrews
Chief Development Officer
Blake Silverstrom
Vice President of Donor Engagement
Krista Byers
National Director of Integrated Fundraising
"By partnering with Pursuant, we have leveraged analytics and insights to gain a better understanding of the giving behaviors of our donors, employees, patients and our community. Their innovative solutions and expertise have helped to both evolve our internal culture and grow our revenue. As a result, we have developed strategies, both short and long term, to drive more meaningful relationships with our supporters."
Bente Weitekamp
Vice President of Development
"Speaking as someone who is very territorial over our data, I feel 100% comfortable with the Pursuant team and your ability to slice and dice our data. Yesterday’s presentation was great!"
Cathy Hyman
Director, Gift Records and Acknowledgements at Children's Medical Center Foundation
Bruce Everhart
Vice President, Donor Development and Channel Strategy
We play well with others.
Already have a CRM, Gift Processing or Fundraising platform? Awesome. We make it super easy to integrate with the technologies you already have.
We are always improving and building the integrations our customers need.
Schedule a Conversation
Learn how Pursuant can help your organization find, engage and activate supporters and donors at scale.