Executive Vice President
Jennifer Bielat serves as Executive Vice President, Client Strategy. With more than two decades of experience in the nonprofit sector, Jennifer brings intimate knowledge and understanding of nonprofit management. In her role, she develops strategic solutions to help organizations navigate the opportunities and challenges facing today’s nonprofit organizations. Jennifer’s expertise lies in integrated marketing and communications strategy, comprehensive direct response strategy and execution, digital marketing and fundraising, and nonprofit leadership.
Before joining Pursuant, Jennifer was senior vice president, integrated marketing for Easterseals, Inc., where she led the organization in a brand renaissance with the goal of bringing greater clarity and relevance to the nearly 100-year-old brand. Under her leadership, the direct response channels, digital and mail, raised more than $32 million annually for the organization and served as a critical pipeline for other development areas, including planned giving and major gift development.
Why do you do what you do?
You never know where your career path will take you. More than two decades ago, I accepted a job in the nonprofit sector and fell in love not only with the mission of the great organization but also with direct response as a marketing discipline. I continue to get the oxygen that fuels my energy and innovation from the ability to test and improve results for amazing organizations that are making the world a better place. Every day I am blessed to have the opportunity to make a difference…and that’s why I LOVE what I do!
When I’m not fundraising, I’m…
Spending time with family and friends, cooking Ina Garten recipes, and decorating my new home.