Sucharita Otta

VP, Analytics

In her role as Vice President of Analytics, Sucharita (Suchi) brings a wealth of data analysis and business intelligence experience and know-how to the Pursuant analytics team. In her role, she ensures Pursuant designs and delivers analytic solutions with excellence that contribute to the fundraising effectiveness of the clients we serve. Her core competencies are in the collection, integration, analysis and dissemination of customer, digital and campaign insights. With a career spanning more than 15 years, Suchi truly understands the fundraising challenges of our clients and helps address those by using data-driven insights.

Prior to joining Pursuant, Suchi supported the reporting and analytics needs of a variety of brands like the American Cancer Society, Apple, General Electric, Angie’s List, CenturyLink, Carnival Cruise Lines. She has presented at multiple conferences and, under Suchi’s leadership, her team at the American Cancer Society received the Google Analytics Award of Excellence.

Why do you do what you do?

The idea of uncovering valuable data-driven insights and helping organizations make smart and efficient business decisions energizes me. Couple that with the fact that I can channel my passion to find patterns and correlations in data to serve the greater cause and impact people’s lives in a positive way makes every day fulfilling.

When I’m not fundraising, I’m…

Spending time and being silly with my 5-year-old son, trying my skills with traditional Indian cooking, trying different outdoor activities almost every summer ranging from biking to running to tennis to hiking to swimming to camping and the list goes on…