Canada’s Anti-Spam Legislation has raised a new set of questions and challenges for many nonprofit organizations. One of the questions I’ve received most from fundraising professionals wondering how the country’s new laws will impact their digital communications strategy is how CASL compares to the Can-Spam laws that most nonprofits are familiar with here in the States.
INFOGRAPH: CASL vs. Can-Spam
A few days ago, I ran across this incredibly valuable infograph that provides a side-by-side comparison of the two anti-spam laws:
What it means for your nonprofit… CASL’s Silver-Lining
Canada’s Anti-Spam laws definitely make it a little more challenge for nonprofit organizations with constituents based in Canada. However, here are a few unique ways your organization can make the most of the changes to not only meet the new compliance regulations, but improve your strategy for engaging donors through electronic communications:
- Consider this permission to reach out and start a conversation with your donors. Take advantage of the opportunity CASL has provided. Use it as an opportunity to re-engage donors and segment them based on their interests and communication preferences. The better you can get at segmenting your donors, the better response you’ll get when engaging donors through email and other forms of digital communication.
- Use this as an opportunity to evaluate all organizational communications. How can you improve your overall content delivery strategy with donors? Use this time as an opportunity to enhance donor relationships through opt-in, subscription-based engagement. Leverage it as an opportunity to underline all of your communications with a philanthropic case for support.
Has your organization considered how to leverage CASL as an opportunity to improve your overall strategy for engaging donors? If so, what are some other ideas you’ve considered?