When it comes to acquisition, first impressions are everything. A strong first impression can mean the difference between being welcomed in or having the door slammed in your face. Of course, I’m speaking figuratively here. The “door” could be anything from an email...
When you’re looking to acquire new donors, it can be difficult to know where to start. Who should you target? What strategies should you use? The good news is that eliminating the guesswork around acquisition can be done. Rather than going on your intuition or...