Your role as a nonprofit professional is critical.

If you think about your donor pipeline holistically, you can create strong strategies based on solid judgment. Even as you complete the day-to-day activities required to move donors through the pipeline, it’s important to step back, evaluate your strategy, and look for ways to intentionally improve your efforts so that you and your team will be more successful in achieving your fundraising goals.

This eBook will help you:

• Evaluate the true health of your pipeline by identifying the key metrics that matter
• Discover innovative ways to improve every area of the pipeline from acquisition to upgrade
• Optimize your efforts by creating an integrated experience that resonates with every donor