It’s 2021, and doing things virtually from home — whether it’s holiday zooms with family, game nights with friends, or religious services — has become the new normal. Last year, we tapped our friend Reggie Rivers at the gala team to get his insight into how nonprofits...
Most nonprofits focus on direct metrics to guide them through their budgeting process. Often, they look at figures like the number of emails and mailers sent, how many gifts were received, and gain/loss metrics (like net revenue and cost per dollar raised). This data...
Come October, you start seeing them: postcards and fat envelopes from charities reminding you of those less fortunate and the tough times ahead during the upcoming holiday season — the meals they’ll do without, the gifts they can’t provide their kids, the coats they...
In previous posts, we spoke about why indirect metrics matter, and which specific indirect metrics can help you assess engagement, donor acquisition costs, and retention. Now, we’ll give you some advanced techniques using indirect metrics to help you measure the...
We spoke in a previous post about why indirect metrics should matter to nonprofits. So how do you start identifying indirect metrics and using them to get deeper insights into your organization? We will cover all that in this post. Engagement: Inviting Interactions...
