How Digital Transformation Can Have a Meaningful Impact Traditional approaches to identifying individuals with the potential to generously support mission have long been essential (and relatively effective). But for many of today’s nonprofit leaders, what was...
In a year like 2020, it can be difficult to establish a baseline metric for success. Given the importance of major giving to many nonprofit organizations, knowing if you are on track or off couldn’t be more crucial. We set out to explore the ins and outs of...
In this episode, Leah and Matthew sat down to discuss the latest findings from the donorCentrics Q2 2020 report. Nonprofit leaders are facing a wide arrange of questions as we head into year end giving, including:’ Did giving increase, remain flat, or decline in the...
Deciding how to invest your fundraising budget can be tough in the best of times — and this isn’t the best of times. Knowing metrics like the number of emails sent, response rates, and average gift is a great start. But it won’t provide you with the whole picture. And...
We all know the term metrics and how they tie into organizational goals. Many of us even actively choose and implement metric tracking into our marketing strategy. But what about indirect metrics? What do they even mean, and are they important enough for your...