Most nonprofits focus on direct metrics to guide them through their budgeting process. Often, they look at figures like the number of emails and mailers sent, how many gifts were received, and gain/loss metrics (like net revenue and cost per dollar raised). This data...
In a year like 2020, it can be difficult to establish a baseline metric for success. Given the importance of major giving to many nonprofit organizations, knowing if you are on track or off couldn’t be more crucial. We set out to explore the ins and outs of...
Pursuant’s yearly report consolidates findings from industry studies and recommends a path to recovery for a sector hard hit by the effects of the pandemic DALLAS I AUGUST 31, 2020 Pursuant, a full-service fundraising agency with a proprietary fundraising analytics...
Philanthropy is transforming before our eyes. The COVID-19 pandemic changed the course of fundraising seemingly overnight. Did your organization miss the exit? Traditionally, the Pursuant Giving Outlook has leveraged data trends from the previous year to make...
While so much of the story has yet to be written, the disruptive events of 2020 show us that philanthropy is transforming. Right before our eyes. The pandemic has radically changed day-to-day life and that change extends to the ways that our donors each engage and...
If you’ve ever had to write a request for proposal for a new fundraising tech stack, you know that evaluating technology for your nonprofit can be a long, drawn out, hand-wringing process. What’s more, once you’ve made your decision and started implementing it, you...
