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See GivingDNA in action alongside your peers in fundraising. Tour the Platform on 5/26/21 @ 12pm CDT.

Year-end giving amounts to an estimated 40-70 percent of many nonprofits’ annual budgets. The most charitable season of the year is a prime opportunity to secure new supporters and to lift the giving levels of current donors.  In this blog series, we will review the steps to devising a strong campaign—including how to use data analytics to target your messaging, the importance of a compelling story, how to distribute your story through multiple channels, and when to follow up with donors.


Give your donors something more memorable than a tax receipt in the auto-responder email. That first response to their donation is a great opportunity to creatively express your gratitude. Be sure the messaging and design are consistent with your campaign.

Remember to thank your donors throughout the year, not just at year-end. Set aside time each month to thank donors. Whether you use a personal phone call, a handwritten note, or a letter—let your donors know how important they are to your work and how grateful you are for their partnership.

Action items:

  • Most donors expect the automatic email after a donation, so send another follow-up email to thank them a few days later.
  • Refrain from making a second ask in your initial thank-you communications.
  • Include a video or slideshow in your thank-you emails to show donors the impact of their gifts.

It’s not too late to start building your year-end campaign with Pursuant, but you must respond now. Let us help you raise more by sending the right messages to the right audiences at the right time.