The final volume is a summary report for the entire project. It brings together the key points from the previous phases, makes recommendations, and suggests future directions for relationship fundraising.
Our purpose in conducting this was to review and ‘refashion’ relationship fundraising, exploring how fundraisers might use current ideas and theories from relationship marketing and social psychology not just to improve their current practice but to see if relationship fundraising could or needs to be taken in an entirely new direction.
We hope you enjoy the conclusion to our four-part series.