If you’ve ever wondered what your organization is missing when it comes to optimizing your fundraising appeals, here is one common pitfall to watch out for… Many organizations rely on vision-absent fundraising. It’s not always bad fundraising, but it’s generally...
If your organization serves the underprivileged, or provides international relief, you have a beneficiary base who will likely never have the ability to provide material financial support back to your organization. This is incredible, meaningful work but you don’t...
While donors represent anyone who volunteers their time or financially supports an organization, for purposes of this resource, our focus will be on those who provide financial support. In addition, let’s define a “beneficiary” as the recipient of your organization or...
While philanthropic giving has started to pick back up over the past several years, total giving to nonprofits has been stuck at around 2 percent of the GDP for the last 40 years. What’s going on? Why haven’t nonprofits gripped and motivated more Americans to give to...
Strategy is word that often gets watered down in the nonprofit world. We have operational strategies, donor retention strategies, and social media strategies. It can be confusing when we try to figure out how all of the integral components of a strategy are supposed...
